Introduction
Press releases require specific formatting to be taken seriously by journalists and media outlets. This guide will show you the essential formatting rules and tools to create professional press releases.
Essential Formatting Rules
- Use title case for headlines
- Capitalize company names correctly
- Follow AP Style guidelines
- Include proper contact information
- Format dates consistently
Title Case for Headlines
Press release headlines should always use title case. This means capitalizing the first letter of major words while keeping articles, conjunctions, and prepositions lowercase.
Common Mistakes to Avoid
- ALL CAPS headlines (looks unprofessional)
- Inconsistent date formatting
- Improper company name capitalization
- Missing contact information
- Overly long headlines (keep under 70 characters)